Now is the best time to prepare for the future. As wait to usher in 2019, it is worth noting that it just might be the biggest year for search engine optimisation. Between virtual reality, artificial intelligence or augmented reality and block chain, chances are 2019 will be the year we see massive changes in a way that we, being searching sentient creatures, do business. Below is a list of three predictions of what is to come in 2019 from top leaders in the industry.
Artificial Intelligence Is Going to Change How We Handle Keyword Research
According to the head of Public Relations at the renowned online-based marketing application SEMrush, Jana Garanko, Artificial Intelligence is going to change how we perform keyword research, which means that rankings will highly depend more on private demographic data than ever.
Jana believes that Artificial Intelligence will soon become an important, almost necessary, part of the business world. As a result, SEO experts will have to look for ways to quickly understand machine learning and automation.
She believes that a majority of the people will continue using voice search, which means that SEO experts will also need to find ways to adjust to this new searching method. Considering that voice requests are entirely different from the standard query search, how keyword research is done will likely change.
In the case of virtual technologies, Garanko believes that the process of integrating it into SEO could take some time. According to her, virtual reality technologies are helping bring science fiction movies to life, but she doubts that Augmented Reality and Virtual Reality will have a significant impact on search engine optimisation soon. It could be a matter of years, about 5 to 10 years before this kind of search engine optimisation becomes common.
Amazon Search and Voice Search Will Soon Impede Your Site’s Impressions
Kent Lewis, Anvil’s Founder and President, predicts that both Amazon search and voice search will likely become the trends in 2019. The Portland-based performance firm President predicts that the main SEO company trend to watch out for in the coming year is Amazon Search. According to a study by Kenshoo, about 56 per cent of consumers start their searches around Amazon products and not Google. That is a huge shift, and Amazon search can’t be neglected.
Amazon is fast becoming the new Google, or could already be who knows!
Kent also believes voice search will also become a major trend in how consumers look for services and products in 2019 but thinks that this shift will not come without its own fair share of challenges.
When a consumer searches vocally, their query is very different from how they write it. Why is that? Because voice search queries have one noticeable aspect and that is their keywords are mostly long-tail queries. Optimising these terms will undoubtedly be a challenge. Do create hub pages? Do we create a new page to address different long-tail variations?
Virtual Reality and Augmented Reality Will Likely Get Their Own Organic Search Sections
According to Yogesh Jain, Concept Allies’ founder, VR and AR will have a major influence on Google’s organic search algorithm. The Indian-based digital marketing firm’s head says that both augmented reality and virtual reality are promising technologies when it comes to both organic and paid search engine marketing. Moreover, while how we search might not change that much in 2019, these technologies will change how we engage users, generate leads, and building links through content marketing.
Yogesh also trusts that content strategists are going to start making more attempts to incorporate videos into their marketing strategies. The use of virtual reality and augmented reality will influence this.
According to Yogesh, content strategists are already making drastic efforts to include videos in their plans. With augmented reality and virtual reality coming into the scene, it’s only a matter of time before they find ways to leverage on the two. VR and AR content could soon replace infographics in search engine optimisation.
Considering that Google already favours websites that are mobile-friendly, and that VR and AR are fast becoming mainstream, the company may opt to tweak their algorithms to favour those websites that are more mobile ready or may decide to create a new search engine section that is only focused on AR and VR – something like Google Images.